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Export Market Development via Market Research and Lead Generation – CanExport and Trade Commissioner Services for Canadian Water Filtration SME

Location

Germany, Netherlands, United States, United Kingdom

Role

Lead Generation, Go-To Market Advisory Services, and Market Research

Client

Forward Water Technologies Corp.

Brief Summary

Clean Conduit combined powerful market research with a compelling outreach campaign. On behalf of Forward Water Technologies, we were able to arrange multiple B2B meetings with key executives of targeted multinational organizations.

Background

Clean Conduit provided market research and lead generation for a Canadian cleantech SME engaged in advanced water filtration for industrial water treatment and the direct lithium extraction (DLE) industry. Geographies covered included the United Kingdom, the United States, Germany, and the Netherlands.

The effort was aided by Trade Commissioner Service of Canada in each target market.

Services Provided

  • Market research and intelligence
  • Lead generation
  • Marketing collateral material development
  • Go-to-market advisory services
  • Authorized Owner’s Representative

Major Contributors

  • CanExport SME
  • Trade Commissioner Service
  • Global Affairs Canada
  • Forward Water Technologies Corp.

Project Impact

  • Non-disclosure agreements obtained with MNEs
  • Prospective partnerships discussed
  • Enhanced go-to-market strategy
  • Global exposure and awareness of client’s products and services
  • Marketing collateral material for use by management, Trade Commissioner Service reps, and local representatives within the target markets
  • Identification of funding opportunities for prospective clients

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